February 2, 2018

The car ad you won't see on the Super Bowl

I went to see the teasers for the car ads that companies are sending to the Super Bowl. There wasn't that much that's memorable.

Here is an ad that is.

It's part of Sierra Club's Forward Not Backward campaign that is calling out Ford for opposing a tightening of the fuel efficiency standards.

I think it's memorable. Of course, lots of people have helpfully pointed out that the Ford Model T only got maybe 13-20mpg. I suppose they could have chosen a Ford Thunderbird, a tank of a car that in its 1973 incarnation got all of 8.5mpg. But the Thunderbird is still in production (a bit smaller now, it gets 18/24 mpg cty/hwy), and not nearly as cute or as obviously throwback as the model T.



You may also like:
1. Can you trust MPG specs?
2. Getting ripped off at the pump
3. Outside The Box - the one with four wheels


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