"One in four (26%) of American teens of driving age say they have texted while driving, and half (48%) of all teens ages 12 to 17 say they’ve been a passenger while a driver has texted behind the wheel."
These findings are from a 2009 report from the Pew Research Center. That's a lot of distracted driving in an age group already notorious for its bad driving record.
Of course, when you're 18, you're invincible, and immortal (that's why armies like to draft young people). Four out of five young adults claim they can safely text while driving. Moreover, there is - sometimes intense - pressure from friends to stay connected at all times.
So our job as parents is to convince our children that, even though they see it happen all around them, it's really not a good idea to text and drive. In fact, it's illegal in most states. But that doesn't seem enough of a deterrent. So it's up to us: parents need to mount an in-house ad campaign against texting while driving. Here are some ideas on how to go about it.