I have stopped covering car ads released at the Super Bowl because they have become boring. They're not inspiring. They're not very beautiful. And most damningly, they are not funny.
But here is one that fills all of those requirements: A visual effects artist has made a video to help sell his car, a Suzuki Vitara. It's roaringly funny. It's a beautiful send-off of every "serious" car ad you've ever seen. It has been viewed more than 5 million times in five weeks.
And while it may not inspire you to rush out an buy a Vitara of your own, it may just inspire a new generation to get into computer graphics and visual effects.
"#BuyMyVitara"; also viewable on YouTube.
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